Fashionable outdoor journey exclusive to explorers

by Ella

The trendsetting National Geographic Apparel flagship store grandly opened at The Venetian Macao. The store spans nearly 2,000 square feet, featuring a minimalist style with a rocky gray base, cleverly infused with National Geographic’s unique outdoor adventure elements. This creates a perfect blend of urban modernity and outdoor style, resulting in a shopping space that is both contemporary and incredibly comfortable. The venue showcases a variety of the latest collections for the Fall/Winter 2024 season, including the functional NRN line, the stylish and versatile Archelon, the globally limited Filmmaker series for photographers, and the ultra-lightweight Heron down collection personally modeled by the Korean boy band RIIZE. This opens up a fashionable outdoor journey exclusive to explorers who love to connect with nature!

To celebrate the opening of the new store in Macau, from October 15 to November 3, the National Geographic Apparel flagship store at The Venetian Macao will feature a special photo zone with the popular Korean boy band RIIZE. Fans can interact and take pictures with RIIZE, creating unforgettable memories. Additionally, National Geographic Apparel has invited local illustrator Kay Tung to create a map of Macau, highlighting its rich cultural and natural attractions. This initiative allows visitors to explore the charm of Macau while engaging with the brand, enhancing their experience in this vibrant city.

 

The autumn and winter collection perfectly blends style and functionality. In addition to a series of exciting events, the flagship store at The Venetian Macao showcases a range of new autumn/winter products that embody this fusion. The standout piece is the “Heron Lightweight Down Jacket,” worn by the popular boy band RIIZE. This jacket features responsibly sourced down certified by the Responsible Down Standard (RDS) with an 80:20 goose down fill, offering enhanced comfort and warmth. With water-resistant fabric, it remains lightweight yet warm.

Another highlight is the “Archelon Series,” crafted from eco-friendly recycled nylon, ACEPORA ECO. This collection boasts a semi-relaxed fit and utilizes lightweight, stretchy materials for maximum comfort. Earth tones dominate the palette, making these pieces easy to mix and match for both urban and outdoor adventures.

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