The Ascott Limited, a global hospitality leader renowned for its serviced residences, is rapidly expanding its footprint in sought-after resort destinations across Asia and the Middle East. With 11 new signings in the past 10 months alone, Ascott now operates or has under development around 50 resort properties worldwide, reflecting a strategic focus on capturing the surging demand for lifestyle-driven, experiential leisure travel.
Central to this expansion is Ascott’s innovative multi-typology brand strategy, which tailors its diverse collection of trusted brands—Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection—to suit the unique characteristics and guest preferences of each resort setting. This flexibility allows Ascott to efficiently scale without compromising on local authenticity or guest experience, reinforcing its position as a leader in the fast-growing resort lodging segment.
Among the exciting new additions are properties in established and emerging leisure hotspots. The debut of Ascott Abov Patong Phuket Resort marks Ascott’s entry into Phuket, Thailand’s premier beach destination. Located just 150 meters from iconic Patong Beach, this 254-room resort combines comprehensive leisure facilities including all-day dining, a rooftop bar, swimming pool, spa, gym, kids’ club, and event spaces. Complementing this is a 227-unit branded residence, Residences at Ascott Abov Patong Phuket, slated for completion in 2027.
Vietnam remains a critical area of growth with multiple resort projects underway. Somerset Nha Trang brings trusted family-friendly resort living to a popular coastal city, while Citadines Selavia Phu Quoc offers premium beachfront accommodation on an island voted the world’s second-best. HARRIS Resort Cam Ranh, opening in 2026, introduces an all-in-one resort concept with specialty dining, a beach club, water park, and event amenities, catering to both leisure and business travelers. Lasong Hotel & Villas Sam Son by The Unlimited Collection adds boutique appeal along one of Vietnam’s most renowned beaches.
In Indonesia, Ascott is broadening its Bali portfolio with Oakwood Jimbaran Villas and Residences providing luxury beachfront access to the acclaimed Jimbaran Beach, alongside new properties in Sanur and Canggu. The debut of lyf Labuan Bajo in 2027 introduces a vibrant social living concept to this rising eco-tourism gateway near Komodo National Park.
Elsewhere, Ascott is tapping into emerging leisure markets such as Gangneung on South Korea’s east coast with a 500-key Oakwood property in a landmark resort complex, and Marjan Island in Ras Al Khaimah, UAE, with the luxury Al Mahra Resort by The Crest Collection. These developments combine scenic locales, modern amenities, and cultural resonance to appeal to diverse traveler segments.
Ascott’s timing aligns with key industry trends. Global leisure travel spending is projected to triple by 2040, driven by rising middle-class affluence in emerging markets, increasing preference for experience-rich stays, and a notable rise in “bleisure” travel combining business and leisure. According to industry forecasts, the global resort market is expected to grow at an 18.2% CAGR through 2030, reaching nearly $1 trillion in value.
The company’s innovative flex-hybrid operational model, serving both short-term and extended stays within a unified framework, enhances its agility in fluctuating leisure markets. This, coupled with the expanding loyalty base of its Ascott Star Rewards program, positions Ascott to deliver consistent value for property owners while exceeding guest expectations.
By carefully selecting resort locations and customizing offerings to meet evolving traveler lifestyles, Ascott is strengthening its leadership in lifestyle hospitality. With a robust pipeline set to unveil more than 20 new resort properties in the coming years, the company is well on its way to redefining resort living across some of the world’s most coveted leisure destinations.
