This September, immerse yourself in a curated selection of exquisite beauty offerings that blend elegance, innovation, and mindful luxury. From captivating fragrances that evoke warmth, confidence, and emotional balance to skincare essentials designed for deep cleansing and gentle care, this roundup highlights the season’s best in scent and self-care. Whether you seek a unique signature fragrance or a nourishing daily ritual, these new launches promise to elevate your beauty routine and inspire moments of wellness and sophistication.
Van Cleef & Arpels
Moonlight Cherry N°62508EB by Van Cleef & Arpels is a unique fragrance that transforms the familiar cherry scent into an unexpected olfactory experience. Opening with a smooth blend of bitter almond and rum, it reveals a luscious and bold cherry heart highlighted by rich black coffee notes. The composition finishes with a warm balsamic base of vanilla and musk, evoking both innocence and magnetism. Inspired by the cherry tree’s symbolism of beauty and happiness, this luxurious eau de parfum captivates with its playful contrasts and refined elegance, perfect for those seeking a distinctive and enchanting scent.
Estée Lauder
Estée Lauder’s Advanced Night Repair Eye Lift + Sculpt is a groundbreaking eye care serum designed to visibly lift, firm, and sculpt the eye area in just 4 weeks. It targets both dynamic and static lines, smoothing existing wrinkles while helping to prevent new ones from forming. This 4D remodeling formula works on the undereye, eyelid, crow’s feet, and inner corner, delivering a well-rested, redefined, and youthful eye contour. Enhanced with powerful repair technology, it visibly tightens and rejuvenates for beautifully sculpted, lifted eyes that radiate youthful energy and resilience.
TOM FORD
The TOM FORD Vanilla Sex Color Collection, launching in Hong Kong on September 1, 2025, offers a seductive range of nude tones inspired by the iconic Vanilla Sex fragrance. This limited-edition collection features two new shades of Gloss Luxe and Lip Color Matte (HK$505 each), a radiant Glow Highlighter (HK$565), and a refillable Cushion Compact Case (HK$220). Housed in elegant Vanilla-inspired packaging, the collection captures the sensual beauty of a captivating afterglow. With luxurious formulations and bold design, it’s the perfect indulgence to enhance your natural allure with effortless sophistication. Available exclusively at TOM FORD BEAUTY counters.
APIVITA
APIVITA introduces its innovative Bee Tech Concentrates, a new serum collection combining advanced dermatological actives with patented bee products for effective skincare. The C15 Propolis Correct Serum (HK$460) blends 15% pure stabilized Vitamin C with patented Propolis AoX-CR to deliver powerful antioxidant and anti-aging benefits, reducing wrinkles and dark spots. The HA5 Honey Repair Serum (HK$415) features five molecular weights of hyaluronic acid and Honey LPs technology to deeply hydrate, repair, and plump skin, enhancing elasticity and barrier function. Both formulas are clean, eco-conscious, and clinically proven for visible skin rejuvenation. Available now in Hong Kong APIVITA stores.
To Summer
To Summer, the pioneering Eastern fragrance brand, has opened its first Hong Kong store in Causeway Bay, celebrating the city’s rich manufacturing heritage and unsung female artisans of the 1960s. The store embodies To Summer’s “One Store, One Story” philosophy, blending Eastern aesthetics with local culture through immersive spaces such as the Eastern Ingredients Studio and Changwu Pavilion. Showcasing signature fragrances like Void, Cedarwood, Nude, and Her, the brand honors Hong Kong’s craft legacy while embracing modern storytelling. This launch marks a significant milestone in To Summer’s global expansion, highlighting its commitment to cultural preservation and contemporary Eastern beauty.
Bvlgari
Bvlgari Allegra Insieme is a captivating woody floral fragrance that celebrates the timeless bond of friendship. This elegant scent opens with fresh and uplifting Italian mandarin, gently blossoming into the tender, airy heart of peony. Subtle musk and warm cedarwood create an alluring base, enhanced by earthy patchouli to bring depth and balance. Crafted by Master Perfumer Jacques Cavallier and his daughter Camille, Allegra Insieme embodies sincerity, generosity, and the joyous togetherness shared between close friends. The fragrance’s sophisticated yet modern character is presented in a sleek, pink glass bottle, reflecting Bvlgari’s commitment to elegance and sustainability. It’s perfect for those seeking a unique and heartfelt signature scent.
TOM FORD
Tom Ford Private Blend Oud Voyager is a mesmerizing woody floral fragrance that redefines the oud experience. It features an exclusive Floral Oud Tri-Distillate, blending rare oud with vibrant geranium and luminous living red peony™ accord. The scent opens with spicy pink pepper, fresh geranium, and citrus, unfolding into a heart of red peony, cardamom, saffron, and oud. The base layers rich patchouli, vetiver, cypriol, and musk, creating a magnetic and lasting trail. Presented in a sleek violet-hued bottle, Oud Voyager is a sophisticated and modern scent perfect for adventurous, confident individuals seeking an extraordinary olfactive journey.
PAÑPURI
PAÑPURI’s latest wellness fragrance collection, Burnout Antidotes, offers a gentle, sensory escape from modern life’s exhaustion. This trilogy—THE FIRST, KINDRED, and INTENTION—combines natural ingredients with scientific insight to promote emotional balance and restoration. THE FIRST evokes the grounding warmth of ancient incense, KINDRED wraps one in the intimacy of rose and amber, while INTENTION calms with lavender and sandalwood’s steady embrace. Developed with neuropsychiatrists using OSTMR© therapy, each scent supports resilience and mental clarity. This collection transforms fragrance into a healing ritual, inviting moments of stillness, self-care, and reconnection amid life’s fast pace.
FANCL
FANCL’s new Doraemon Limited Edition MCO Nano Cleansing Oil offers a gentle yet effective makeup removal experience. Powered by advanced nano-technology, it quickly dissolves even the most stubborn makeup while deep-cleaning pores. Enriched with aged hop extract and green tea, it helps minimize pores, soothe the skin, and maintain natural moisture without stripping essential oils. The lightweight, serum-like texture leaves skin feeling smooth, refreshed, and hydrated after cleansing. This playful limited edition features cute Doraemon-themed packaging, making it both a fun collectible and a high-performance skincare essential for daily use.
narciso rodriguez
Narciso Rodriguez’s new All of Me Floral Eau de Parfum is a vibrant and captivating fragrance celebrating self-growth and blooming into one’s full potential. This reimagined floral scent opens with juicy lychee and fresh pink pepper, leading to a bold heart of aromatic geranium, jasmine sambac, and plum blossom. The base blends warm guaiac wood, benzoin resin, and creamy musks, creating a sensual and lasting trail. Crafted with 90% natural ingredients, it features responsibly sourced geranium bourbon from Réunion and jasmine from India, embodying beauty, confidence, and sustainability in a frosted pink gradient bottle.
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