Korean beauty and skincare have taken the world by storm, and Hong Kong is no exception. From iconic chains like Sasa and OP Beauty to specialised stores such as Korean Fad Mart and Korean Beauty Secret, the city offers a vibrant and diverse selection of authentic K-beauty products. Whether searching for everyday essentials or trendy, hard-to-find items, shoppers in Hong Kong have access to a wide range of quality skincare and makeup brands, making it a paradise for K-beauty enthusiasts and newcomers alike.
FWEE
For Korean beauty enthusiasts in Hong Kong, fwee Agit is a must-visit destination in 2025. Located locally, the store recently launched the highly anticipated “Rose Heart Lock Color Lip Gloss” on September 5, featuring 18 rose-inspired shades blending glossy and matte textures for a natural, long-lasting finish. This innovative lip gloss includes nourishing rosehip and jojoba oils, delivering both color and care. To celebrate the launch, fwee Agit offers exciting promotions such as buy-one-get-one-free from September 5–11, 10% off regular-priced items until September 23, and exclusive gifts with purchases between September 19 and October 12. Enjoy a romantic autumn and winter beauty experience with the latest Korean trends at fwee Agit Hong Kong.
SASA
SASA is a top choice for Korean beauty products in Hong Kong in 2025. Offering a wide range of authentic K-beauty brands, SASA features skincare, makeup, and beauty tools suited for all skin types and preferences. Customers can find popular Korean items like cushion foundations, serums, and sheet masks at competitive prices. SASA regularly offers promotions and discounts, making it easy to explore new trends. With knowledgeable staff and convenient store locations across Hong Kong, SASA provides a reliable and enjoyable shopping experience for both K-beauty fans and newcomers. It’s the go-to destination to discover the latest Korean beauty innovations.
SEPHORA
Sephora is a leading beauty retailer in Hong Kong, offering a diverse selection of Korean beauty products alongside global brands in 2025. Known for its curated range, Sephora features popular K-beauty skincare and makeup items that blend innovation with quality. Customers can explore cutting-edge formulations, from hydrating essences to trendy makeup palettes, all in one place. With expert staff providing personalized recommendations and a seamless shopping experience both in-store and online, Sephora makes discovering Korean beauty easy and enjoyable. Frequent promotions and exclusive launches ensure beauty lovers stay ahead of trends. Sephora is an essential stop for those seeking the best of Korean and international beauty in Hong Kong.
OP BEAUTY
OP Beauty is a rising favorite for Korean beauty products in Hong Kong in 2025. Specializing in authentic K-beauty skincare and cosmetics, OP Beauty offers a carefully curated selection that emphasizes quality and innovation. The brand focuses on clean ingredients and effective formulations, catering to customers seeking gentle yet powerful beauty solutions. With a user-friendly online store and attentive customer service, OP Beauty ensures a convenient shopping experience. Regular promotions and new product launches keep the collection fresh and exciting. Perfect for both K-beauty enthusiasts and newcomers, OP Beauty delivers trusted Korean skincare and makeup products right to Hong Kong shoppers.
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