This season, fashion embraces dynamic energy through expressive collaborations, vibrant palettes, and heritage-inspired tailoring. From street-smart accessories and bold Gen-Z capsule collections to artistic campaigns set against historic interiors, leading labels are redefining daily dressing. Discover an eclectic mix of sustainable day-to-night silhouettes, breathable summer textures, and playful statement pieces designed to elevate individual style, celebrate self-expression, and inspire effortless confidence for the months ahead.
Max & Co
MAX&Co. introduces THE DATE EDIT, a fresh collaboration with designer Sami Miró, positioning her as the brand’s “fashion wing woman.” The capsule collection blends Miró’s signature sustainable approach with MAX&Co.’s modern elegance, offering versatile pieces designed for day‑to‑night styling. Highlighting individuality and confidence, the edit features chic silhouettes, refined tailoring, and playful accents that elevate everyday looks. This partnership underscores MAX&Co.’s commitment to innovation and inclusivity, while celebrating Miró’s creative vision. With this launch, the brand continues to expand its global appeal, inspiring women to embrace fashion as a tool for self‑expression and empowerment.
Mardi Mercredi
Mardi Mercredi unveils its vibrant Summer 2026 collection, refreshing signature motifs with dopamine-inspired hues and playful designs. The classic daisy pattern now bursts in bold pink, orange, and contrasting backdrops, while the beloved “DDANJI” dachshund adopts pastel typography for a lively twist. A new “Nez Tout Rose” dog series, inspired by the founder’s pet, adds irresistible charm with realistic detailing and a pink nose highlight. To beat the heat, the “Sweet Waffles” line introduces breathable waffle-textured fabrics across tops, hoodies, and sets, ensuring comfort with French flair. Additional leopard, mesh, and off-shoulder pieces further expand the brand’s summer-ready wardrobe.
Vivienne Westwood
Vivienne Westwood unveils its Autumn‑Winter 2026/27 campaign, photographed by Juergen Teller and creatively directed by Andreas Kronthaler. Shot inside Belloni’s historic showroom near Milan, the collection juxtaposes Rococo revival furnishings, Art Deco cabinetry, and richly upholstered textiles with bold tailoring and draped dresses. Corseted knitwear, Harris Tweed coats, and clashes of fabrics highlight the brand’s eclectic spirit. Casting blends friends, street talent, and icons like Cicciolina, creating a contemporary Canterbury Tales of characters moving through layered interiors. The campaign reflects Kronthaler’s Milanese life, merging Italian heritage with Westwood’s rebellious edge, delivering a striking narrative of fashion and culture.
APPE
APEE, the Gen‑Z womenswear line under A Bathing Ape®, teams up with YG’s rising girl group BABYMONSTER for the 2026 capsule “Kawaii Monster Power Up!” collection. Launching July 18 at the APEE Pop‑Up Store, the line fuses Harajuku’s playful street aesthetic with BABYMONSTER’s fierce energy. Highlights include the ABC Multi Camo Zip Up Hoodie with plush monster horns, Hand Signature Tees featuring members’ digital autographs, and the APEE 26 Football Jersey inspired by the World Cup. Fans can unlock exclusive gifts like the Heart Coins Bag, Horn Beanie, and limited Styling Sticker Boxset with qualifying purchases.
kapok
kapok has launched its new Miki Hat collection, blending casual summer style with streetwear edge. Available in-store and online, the brimless design sits between a beanie and baseball cap, offering a snug silhouette with breathable, lightweight construction. Two versions debut: the Linen Miki Hat in versatile khaki, featuring tonal embroidery and airy jacquard texture, and the Denim Miki Hat, crafted from enzyme-washed slub denim with 3D logo embroidery, side eyelets, and adjustable strap. Both are priced at HK$780 and designed for easy care. Whether linen or denim, the Miki Hat is set to become a signature everyday accessory.
