Lee Tung Avenue is inviting fans in town to the “Shine Like a Princess” party that runs from today to 2 January 2022. Paying tribute to 12 beloved Disney princesses, the Christmas campaign features a range of large-scale installations, measuring 5 metres in height, with 12 sets of splendid lighting, bringing to life the well-known, positive tales of the Disney heroines. Nearby, a 10m-tall Christmas tree is serving as an iconic festive backdrop. Meanwhile, the entire Lee Tung Avenue is decorated with crown-motif lights, which will be switched on from 5pm every day to reveal the enchanting charm of the Disney princesses. Lee Tung Avenue will set up a winter Christmas village where gastronomy meets art and philanthropic causes. Families, friends, couples and in fact everyone is welcome to join the event for a truly unforgettable Christmas!
About Lee Tung Avenue
Lee Tung Avenue brings a new 200-meter-long, tree-lined pedestrian walkway to Hong Kong Island. The avenue is home to sidewalk cafes, gourmet restaurants, and local and overseas fashion outlets. It is also gaining fame for its large variety of lifestyle activities. Lee Tung Avenue is conveniently accessible from downtown via all forms of transport. Lee Tung Avenue prides itself on its close connection with local communities and revitalizing traditional Wan Chai, while becoming a focal point of Wan Chai South. Lee Tung Avenue has won critical acclaims from Hong Kong and international organizations, including Gold winner of “Best Media Event”, “Best Use of Venue” and “Best Event – Corporate Social Responsibility” at Marketing Magazine Marketing Event Award 2020, Gold winner of “Best Use of Experiential Marketing” at Loyalty & Engagement Award 2020, Gold winner of “Sales Marketing & Event” at 2019 ICSC China Shopping Centre & Retailer Award held by International Council of Shopping Centers and more.
