Hong Kong ─ Iridescent 3D installations and 12 light decorations inspired by Disney princesses will turn Lee Tung Avenue into a fashionable winter destination while sending out positive vibes under the “Shine Like a Princess” campaign, which is running from now to 2 January 2022.
On 27 December 2021, Lee Tung Avenue will be staging the “Disney Princesses Royal Ball” in partnership with Hong Kong fashion label Sennet Frères. 6 Disney princesses – Snow White from Snow White and the Seven Dwarfs, Moana from Moana, Belle from Beauty and the Beast, Ariel from The Little Mermaid, Jasmine from Aladdin and Rapunzel from Tangled – together with Queen Anna and Queen Elsa from Frozen, will be attending the glamourous event in couture evening gowns designed by Sennet Frères with authorisation from The Walt Disney Company. Fans should not miss the opportunity to admire the gorgeous princesses and queens in close range!
From 18-27 and 30-31 December 2021 and from 1-2 January 2022, Lee Tung Avenue will be creating a romantic, dreamy streetscape with snowing effect. The public can bring loved ones and friends for a stroll under the falling snow to make new memories and capture them with plenty of photos.
Lee Tung Avenue “Disney Princesses Royal Ball”
Date: 27 December, 2021
Time: 5:30pm & 7:30pm Venue: Central Piazza
Lee Tung Avenue ‘Shine Like a Princess’ Christmas Lighting
Date: NOW – 2 January 2022
Time: 12pm – 10pm (Lights on at 5pm) Venue: Along Lee Tung Avenue
Snowing Show
Date: 18-27, 30-31 December & 1-2 January 2022 Time: 5pm, 6pm & 7pm
Venue: Central Piazza
About Lee Tung Avenue
Lee Tung Avenue brings a new 200-meter-long, tree-lined pedestrian walkway to Hong Kong Island. The avenue is home to sidewalk cafes, gourmet restaurants, and local and overseas fashion outlets. It is also gaining fame for its large variety of lifestyle activities. Lee Tung Avenue is conveniently accessible from downtown via all forms of transport. Lee Tung Avenue prides itself on its close connection with local communities and revitalizing traditional Wan Chai, while becoming a focal point of Wan Chai South. Lee Tung Avenue has won critical acclaims from Hong Kong and international organizations, including Gold winner of “Best Media Event”, “Best Use of Venue” and “Best Event – Corporate Social Responsibility” at Marketing Magazine Marketing Event Award 2020, Gold winner of “Best Use of Experiential Marketing” at Loyalty & Engagement Award 2020, Gold winner of “Sales Marketing & Event” at 2019 ICSC China Shopping Centre & Retailer Award held by International Council of Shopping Centers and more.
