Ocean Park announced its partnership with The Sandbox, a leading decentralised gaming virtual world and a subsidiary of Animoca Brands, to create ground-breaking digital entertainment experiences in the virtual world of non-fungible tokens (NFTs) and gaming.
“As Ocean Park celebrates its 45th anniversary in 2022, the Park is transforming itself in many innovative ways. Not only are we revamping the Park into brand-new retail, dining and entertainment, wellness and adventure zones, but we are also heading into the metaverse to reimagine the way we engage consumers, the way they connect with one another, and their adventures at Ocean Park,” said Ivan Wong, Chief Executive of Ocean Park.
“Our partnership with The Sandbox is one of the new initiatives that the Park has embarked on and a strategic move for the brand. It empowers the Park to develop immersive experiences, events and products in formats never before seen, and venture into new business areas made possible by technology. We will fill our virtual land at The Sandbox with creative content and offerings that are distinctively Ocean Park. We are confident that our fans and the NFT community will welcome the opportunity to explore Ocean Park in a whole new dimension while creating and sharing their user-generated content on our platform,” continued Wong.
Sebastien Borget, COO & Co-Founder of The Sandbox, said, “We are thrilled to welcome Ocean Park to The Sandbox metaverse. As one of Asia’s most dynamic leisure and resort destinations, Ocean Park also plays an iconic role in Hong Kong’s cultural and entertainment landscape. We will work with them on setting the first example of how entertainment can be leveraged with NFTs and play-and-earn to engage and reward both local visitors and those from around the globe.”
Details of the Ocean Park and The Sandbox collaboration will be announced in due course.
