Laura Mercier revolutionized the “No Makeup Makeup” trend with the creation of the world’s first ever Tinted Moisturizer which soon becomes one of the best-selling in the market with its all-in-one lightweight formula to hydrate, correct and protect. As a pioneer in “Effortless Artistry”, Laura believes simple makeup can enhance women’s inborn beauty, prepping them to shine in their most natural unique self. Laura also dedicates in using all natural ingredients, since the birth of the revolutionary, clean Pure Canvas Primer to the latest Setting Spray innovation and the hydrating Lip Balm Gloss, the brand works with Clean Beauty formulas and offers pet-friendly, kid-friendly makeup with skincare benefits. This year, with the effortless, natural “Clean Girl” trend taking over the world, Laura Mercier introduces the NEW Tinted Moisturizer Blush Weightless Cream Cheek Color, an exciting addition to the iconic Tinted Moisturizer collection, which brings the same skincare-meets-makeup magic to a new effortless blush formula.
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Laura Mercier’s Tinted Moisturizer has received continued praise with its all-in-one lightweight formula to hydrate, correct and protect, and becomes the brand staple for 25 years. This summer, the brand proudly announces the launch of a much-anticipated new Tinted Moisturizer Light Revealer Natural Skin Illuminator SPF 25 with Clean Beauty formula that brings groundbreaking luminous finish upon application. As the pioneer of “Effortless Artistry”, Laura believes a perfect canvas for makeup is not about being spotless, but about embracing your true skin through using a natural product that cares for your skin and allows you to shine from within.
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About Laura Mercier
The vision of “Effortless Artistry” has always been the backbone of LAURA MERCIER’s brand philosophy. We believe that simple makeup can enhance women’s inborn beauty and express her “true self” with confidence. Combing French elegance and American ease, “Effortless Artistry” offers a professional tailor-made makeup routine based on one’s uniqueness, such as face shape and skin conditions to bring out natural beauty. Forget the number of products being used and the mainstream beauty ideal, choose the right products to create your desire French Flawless Face. What makes you unique makes you beautiful.
