Hong Kong’s neighbourhood pasta bar, Pici, opened the doors of its first venue five years ago on St Francis Yard, Wan Chai, serving only hand rolled pasta made fresh daily with authentic Italian recipes that are simple, yet full of flavour and character. The concept soon found a welcoming audience amongst the Hong Kong dining public, and since 2017 the Pici brand has grown to 8 total locations across Hong Kong Island, Kowloon, New Territories and Shanghai, with a handful of delivery kitchens.
From day one, the Pici team has strived to bring a unique ethos of quality dining, Italian authenticity, handmade artisanal craftsmanship, and great value. And thanks to the continued support of the dining community and the hard work of hundreds of team members, the brand has been able to persevere and thrive. Now to commemorate its half-decade special anniversary, the Pici team is proud to announce a series of exciting events and new menu launches for guests this summer.
Pici’s 9th restaurant opening in Causeway Bay, followed by Pasta Giveaway and Pasta Run
Pici’s remarkable story of growth will carry on with the opening of its newest location, this time in Causeway Bay. Set to open in July, the new 60-seater Pici will be located on 38 Yiu Wa Street, bringing handmade pasta made fresh daily and homestyle Italian treats right to the heart of one of Hong Kong’s busiest shopping, dining and entertainment districts.
This is the ninth Pici to open following the flagship in Wan Chai, subsequent branches in Central, Tsim Sha Tsui, Lai Chi Kok, Sha Tin, Kennedy Town, Tseung Kwan O and overseas franchise in Shanghai. All together, Pici feeds over 4,000 guests daily.
In celebration of this latest Pici opening, the company will continue its tradition of hosting a free pasta giveaway outside its newest location. On 4 August, guests can come line up to receive one of over 500 portions of free pasta and treats being given away as a neighbourhood welcome.
Five Nostalgic Pasta Dishes to Celebrate 5 Years of Pici
The anniversary celebrations can also be experienced across all Pici locations in Hong Kong with the team bringing back some of the best performing pastas over the past five years for limited weekly drops. Hand-picked by Pirata Group’s Corporate Chef Andrea Viglione and Executive Chef Davide Borin, the month-long Pasta Nostalgia program will feature the following five pasta dishes for dine-in only every day from 18:00 while supplies last.
Week 1 (27 June – 3 July)
Ravioli agli asparagi (v) HKD160 – Born in Pici Wan Chai 2017
Week 2 (4 July – 10 July)
Pici ‘Frutti di Mare’ HKD170 – Born in Pici Central 2018
Week 3 (11 July – 17 July)
Fagottini Duck Ragu HKD160 – Born in Pici TST 2018
Week 4 (18 July – 24 July)
Casoncelli Smoked Salmon HKD170 – Born in Pici Shatin 2019
Week 5 (25 July – 31 July)
Chitarra King Crab HKD180 – Born in Pici LCK 2019
Speaking on the fifth anniversary of Pici, Pici Director of Operations, Justin Tang remarked “It has been an incredible journey for Pici over the past five years,” adding, “We feel grateful everyday to be sharing our passion for pasta with our beloved Hong Kong community and look forward to entering new neighbourhoods, serving more guests and bringing on more team members over the next five years and more.”
