NYRELLE, known for its high quality, affordable price and sustainable jewelry, recently opened its first concept store in K11 MUSEA. The brand has invited the media and fashionistas to be the first to indulge in the NYRELLE experience and learn more about the brand’s values, materials, intricate designs and more.
With sales points across the world such as the U.S., Singapore, Australia and Europe, the brand has set up its first concept store in Hong Kong and plans to expand further into the Asian market. As the first NYRELLE concept store in the world, the HK flagship store is adorned with a soft color palette, creating an ambiance that allows every customer to feel relaxed and comfortable when they step into the store. Unlike other traditional jewelry shops, NYRELLE emphasizes on taking the customers beyond the display window – for an ultimate experience to view and accessorize the unique charm of the exquisite collections without restrictions.
The NYRELLE jewelry collection features gold (18K Solid Gold, 9K Solid Gold), Fair Trade Gold1, Vermeil, conflict-free diamonds, Traceable Diamonds and Recyclable Gold (100% recycled) as the main materials, and proudly presents the following four main focus collections:
The Monarch Collection
The Monarch Butterfly collection is the brand’s first partnership with FOX channel’s new series “Monarch” to create an all-new jewelry line championing Monarch’s iconic emblem of transformation – the butterfly. Inspired by the musical drama, NYRELLE was also featured in the Grammy Museum in Los Angeles and this stunning collection was also available for purchase at Monarch’s New York City pop-up store which opened new channels for the brand to collaborate with internationally renowned organizations and TV stations in the future.
Numerous local celebrities, such as Miss Hong Kong, Grace Chan, have worn the Monarch butterfly necklace to events as a perfect finishing touch to a glamorous ensemble.
The Pretzel Collection
In order to stay ahead of trends, NYRELLE regularly introduces new collections and proudly presents the elegant and playful Pretzel collection. In addition to the signature twist shape created in 18k Gold, 9k Gold and vermeil, the collection is fresh out of the oven and ready to be savored in the designs of rings, earrings, and more to be worn solo or stacked with other Nyrelle pieces.
Mother and Child – Ava
The Ava Collection is the brand’s parent-child collection, in celebration of the bond between mother and child. The collection can be engraved with special initial, dates or names which makes this the perfect gift idea between loved ones.
