Introducing another amazing surprise from Benefit Cosmetics! To mark the NEW launch of the POREfessional PORE CARE collection on 1 March, the brand is opening a pop-up store to celebrate the collection for a limited time in the open-air space on the 6th floor of the K11 MUSEA. Designed to look like a car wash, the pop-up store transforms into a cute Benefit PORE WASH station to solve all of your POREblems!
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The pop-up store is divided into two areas with multiple instagrammable spots to visit and post about. On entering the store, visitors will be met by a colourful pore experience zone, where they can, first of all, learn about pores, identify their own pore problems and decide on their own pore strategy, and then try out the new range of products. The area also features a giant ball pool inspired by the collection’s outstanding, purple Deep Retreat Pore-Clearing Clay Mask – the perfect spot that’s a must for photo opportunities. Guests can then explore the quirky Benefit PORE WASH store, a pink convenience store full of all kinds of Benefit candies and snacks, as well as an exclusive PORE CARE soda machine, guests can self-make their own PORE WASH soda by mixing colors and flavors together! Outside of the PORE WASH station, there is also a “pore refuelling unit” set up for people to take photos. Benefit also invited the very popular mural artist Leon Lollipop to paint a mural on the exterior façade of the pop-up store. Leon’s design concept is to introduce a touch of American street art and some interactive elements to the Benefit PORE WASH station, to make the pop-up store become an impressive and popular spot to visit and post about in town! The mural is painted in the three main colours – purple, green and yellow, and Leon drew a retro beetle convertible to match with the funky, pin-up style of Benefit, it is like Benefit’s PORE Beetle approaching this PORE WASH station. Leon’s signature cat, “Gloomie” is also included in the mural, it is transformed into a kitten and hiding adorably in a small corner in front of the beetle convertible!
Leon’s mural work makes the PORE WASH station becomes a piece of artwork to highlight the background of Benefit that comes from San Francisco! Opening on 13 March for one month only, this unique pop-up store will offer an array of exclusive PORE CARE benefits and experiences, making it the first “car wash” station for pores in Hong Kong and the perfect spot to visit and post about!
Benefit PORE WASH pop-up store
Address: K11 MUSEA, 6/F, Sculpture Park
Date: 13 March to 12 April
Opening hours: 11 am – 9 pm
