In September, Sulwhasoo, a renowned ginseng heritage luxury skincare brand, is to launch a global campaign #SulwhasooRebloom with brand manifesto films reinterpreting the birth and spirit of the brand. K-pop artist ROSÉ from BLACKPINK, has been selected as global ambassador.
The global brand campaign #SulwhasooRebloom aims to newly present the brand’s origin, identity and universe with a renewed will to embark on a beautiful journey once again. The campaign releases two films to convey its message and show their journey to reach out to the beauty of their customers by inheriting the pioneering spirit. It is also the brand’s commitment to inherit their spirit and move through its own philosophy and heritage.
Artist ROSÉ, the new global ambassador of Sulwhasoo, takes up her role as a brand storyteller who touch upon every facet of the brand beyond simply serving as a product ambassador emphasizing product efficacy and envisioning its image. She reveals Sulwhasoo tied to some of her most cherished childhood memories, and she is a long-time authentic user of First Care Activating Serum, an iconic product from Sulwhasoo.
