Celebrate Snoopy’s 76th Birthday in August: The Ultimate Summer & Outdoor Travel Gear Guide
Tommy Hilfiger
Tommy Hilfiger has partnered with Peanuts to unveil a playful yet polished kidswear collection, reimagining modern prep with Schulz’s iconic characters. The 12-piece range includes puffer jackets, varsity bombers, cable-knit sweaters, rugby shirts, striped button-downs, chinos, and denim, all accented with TH lettering and Peanuts-inspired crests. Designed with recycled and regenerative materials, the collection blends personality, imagination, and sustainability, empowering children to express themselves confidently from the first day of school. Available globally online, in stores, and through select wholesale partners, this collaboration celebrates American pop culture while offering stylish, eco-conscious wardrobe staples for the new season.
STAPLE
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STAPLE, founded in 1997 by Jeff Staple, officially landed in Hong Kong while launching its first-ever collaboration with Snoopy. Released right after Snoopy’s birthday on August 10, the collection blends New York street culture with Peanuts’ warm humor.
Featuring Charlie Brown, Woodstock, and Snoopy, the designs highlight STAPLE’s iconic pigeon imagery alongside the slogan “Birds of a Feather Flock Together.” The lineup includes hoodies, long-sleeve, and short-sleeve t-shirts in black, army green, cream, and white, making it ideal for autumn/winter everyday wear. This milestone release seamlessly unites classic animation with contemporary streetwear, offering a must-have collection for fans and trendsetters.
The ONE • Woodstock & Friends Summer Festival
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The ONE • Woodstock & Friends Summer Festival brings Peanuts’ beloved characters to Tsim Sha Tsui with a vibrant American campus sports theme. Highlights include a towering 3‑meter Woodstock centerpiece, Snoopy and Olaf sports installations, and four interactive photo zones. A limited‑time shop offers over 300 items, including 50 exclusive collectibles. Shoppers can redeem eco‑bags and special rewards with purchases, while GLOW members enjoy exclusive portable bags and cash vouchers. Running until August 31, the event blends playful design, energetic summer vibes, and themed merchandise, creating a lively indoor destination for fans and families alike.
ANTEPRIMA
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The ANTEPRIMA x Snoopy™ Crossbody Wirebag blends Italian craftsmanship with playful charm, celebrating Snoopy’s 76th birthday in style. Featuring ANTEPRIMA’s signature wire design, the bag showcases Snoopy and Woodstock motifs, adding a whimsical yet elegant touch to everyday wear. Compact yet versatile, it’s perfect for summer outings, offering both fashion and function. Limited in availability and regionally exclusive, this collectible accessory captures the spirit of nostalgia and modern design, making it a must‑have for Snoopy fans and trendsetters alike.
Italian Tomato
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Italian Tomato joins forces with Snoopy and the Peanuts gang to unveil the Snoopy Chocolate Crunch Cake, sparking football fever and sweet indulgence. This limited‑edition treat features silky homemade ganache, rich European chocolate cream, and fresh strawberries, layered with fluffy sponge, crunchy hazelnut praline, and smooth chocolate pudding. Perfect for game nights, birthdays, or festive celebrations, the cake blends playful charm with decadent flavor, creating a joyful centerpiece for any occasion. Priced at HK$308 for a 15cm whole cake, it is now available for pre‑order online and in stores while supplies last.
Globe‑Trotter
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Globe‑Trotter teams up with Peanuts to unveil a playful yet refined collection starring Snoopy and Woodstock. The series spans luggage, home trunks, and leather accessories, reimagined in ivory, red, and navy hues with whimsical motifs. Each piece is handcrafted in the UK using Globe‑Trotter’s signature fibreboard, accented with leather trims and brass details. Highlights include Mini Carry‑On, Navy Carry‑On, and London Square crossbody bags, alongside collectible Home Trunks in Toy and Steamer sizes. Blending craftsmanship, nostalgia, and adventure, the collection offers stylish functionality for travel and home.
