Christopher Liang is on a quest. As the CEO and chairman of Paragon Trading Asia, he’s on a journey to change the landscape of beverage production and distribution in Asia. And, as feedback shows, he’s succeeding.
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Paragon Trading Asia’s portfolio tops each category of the drinks market. From new world wines from New Zealand, to spirits from Ireland, to a plastic-free water backed by a Fortune 500 company, Liang’s entrepreneurship reaches all ends of the globe and continues to expand in the post-Covid landscape.
One of Liang’s proudest products is his ultra-premium beWater Phenomenal brand. Partnering with Ball Cooperation, the world’s biggest aluminium canning company, Asia’s first homegrown, eco-friendly water serves as a new benchmark for sustainability. Rated one of the best waters in Southeast Asia, 95% of the materials can be recycled, helping reduce carbon emissions worldwide. It’s no wonder it’s already been picked up by some of the world’s biggest hotel brands, including the Intercontinental Hotel Group and the Conrad-Hilton Group.
“We see a lot of potential in this product because it uses 100% aluminium casings to replace plastic as its packaging,” Liang explains. “This way, it preserves the taste of the water better, and is also better for the environment.” He also adds that the brand produces some of the finest quality water in Southeast Asia, as demonstrated by the nutritional facts which show that the beWater has very little heavy metals, if any.
That’s not all — beWater looks just as good as it tastes (and as good as it is for the body). Liang was personally involved in the design creation of the product, choosing a sharp and eye-catching blue colour for the can, making it instantly recognisable in the market. Ultimately, he hopes to push users in Asia to become more conscious about using water and reducing waste.
Looking forward, Liang hopes to continue to do more commercial trading in APEC natures, such as Singapore, Thailand, Taiwan and Japan. His vision for Paragon Trading Asia is for it to become a regional leader in everything beverage-related — a vision that is already, in ways, reality.
