Nespresso Debuts New Concept Boutique at AIRSIDE Kai Tak

by Ella

Nespresso Hong Kong is thrilled to unveil its latest concept with the highly anticipated opening of the new Nespresso boutique within the new prestigious AIRSIDE retail development in Kai Tak. This pioneering establishment heralds a new era of interactive experiences, and is the first of its kind in Asia, building upon the successful openings of Nespresso concept boutiques in the UK and Canada. As Nespresso proudly celebrates its 20th anniversary in Hong Kong this year, they extend a special invitation to customers as they pay homage to the brand’s extraordinary achievements thus far. The Nespresso AIRSIDE store will officially open its doors on September 28th.

The new Nespresso AIRSIDE store embraces design elements that conscientiously minimise its carbon footprint,  reflecting the long-standing commitment to sustainability and recycling. Notably, the store features original tabletops crafted with recycled coffee grounds, while the utilisation of energy-efficient LED lighting facilities further mitigates its environmental impact.

To commemorate the 20th anniversary of Nespresso Hong Kong and the grand opening of the AIRSIDE boutique Nespresso Hong Kong has commissioned local artist Vivian Ho to exemplify Nespresso’s core values while paying a heartfelt homage to Hong Kong.

This artwork masterfully intertwines Nespresso’s intrinsic values with Hong Kong’s vibrant and diverse urban culture. The lush greenery and jungle elements symbolise Nespresso’s unwavering commitment to sustainability initiatives, its resolute pursuit of a brighter future, and its dedicated efforts to safeguard the environment at every opportunity.

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