National Geographic Apparel Launches New Hug Down Collection with RIIZE to Celebrate the Rhythm of Winter Travel

National Geographic Apparel has unveiled its new Hug Down collection in collaboration with popular K-pop group RIIZE, showcasing winter charm. The collection features three stylish short down jackets—REIMANN, CAYMAN, and GOLDEN MOLE—combining warmth, lightweight comfort, and functional trends to provide a cozy embrace during the cold season. Additionally, the Taruga jacket is included in the lineup, with all products made from RDS-certified high-quality down for exceptional insulation. From November 7 to 24, RIIZE’s 1:1 standees will appear at the Mong Kok flagship store, where shoppers spending over $580 can receive a limited-edition RIIZE signed photocards. Come and experience the warmest embrace of winter!

National Geographic Society, founded in 1888 by 33 scientists, explorers, and scholars, is the world’s largest nonprofit scientific and educational organization. Since its inception, it has supported numerous research and conservation initiatives, promoting geographic knowledge with the philosophy that curiosity and attention to the world can lead to change. With 136 years of heritage, National Geographic Apparel offers products inspired by adventure, exploration, and nature, promoting a harmonious coexistence with the environment. The brand resonates with the younger generation’s desire for authenticity and self-expression, making it a sought-after name.

Designed for adventure, its innovative functional fashion draws inspiration from the experiences of National Geographic photographers. Sustainability is at its core, using recycled materials and biodegradable technologies to ensure environmental consideration in every design. With every purchase, customers support the Society’s research and exploration programs, embodying the motto “Your Purchase has Purpose.” Each transaction contributes to protecting the planet through the power of science, exploration, and education.

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