Hong Kong’s supermarket scene is anything but ordinary this summer. From milestone anniversary celebrations and immersive nostalgia-themed store makeovers to European gourmet fairs and online soup deals, the city’s grocery retailers are pulling out all the stops. Whether you’re craving artisanal global treasures, old-school local charm, or continental delicacies, there’s never been a better time to explore. Here’s your curated round-up of what’s happening across the city’s most exciting grocery destinations right now.
city’super
city’super marks its 30th anniversary with a grand celebration themed “Crafted with Heart, Inspired by You.” Since 1996, the brand has pioneered Hong Kong’s Mega Lifestyle Specialty Store concept, connecting urbanites with global gourmet treasures. The festivities include immersive Discovery Tours led by chefs, travel experts, and cultural figures, the return of Foodie Wonderland featuring 80+ seasonal delicacies, and a “Journey of Flavour” exhibition showcasing milestones, craftsmanship, and gratitude. Limited-edition collaborations with designers and artisans highlight sustainability and artistry, while a charity partnership with Food Angel reinforces city’super’s commitment to community care and crafting a better lifestyle together.
Wellcome
Wellcome expands its nostalgia‑themed retail concept with two revamped stores in Kennedy Town and Mong Kok, celebrating Hong Kong’s tram and dai pai dong heritage. The Victoria Road branch features tram‑track aisles, vintage décor and a themed tram running across Hong Kong Island, while Sim City recreates the lively street‑dining atmosphere with neon lights, milk‑tea kettles and arcade games. Both offer photo spots, exclusive souvenirs and Hong Kong‑made snacks such as Wah Yuen jerky and Stir‑fried Beef Ho Fun Popcorn. Together with the Yau Ma Tei flagship, these stores revive old Hong Kong charm through immersive design and local flavours.
Market Place
Market Place is launching the Flavours of Europe Fair 2026 from 26 June to 30 July across its Hong Kong stores. The event highlights authentic European delicacies, premium wines, and seasonal produce, inviting shoppers to recreate continental dining at home. Featured items include SanLucar flat peaches from Spain, Iberian pork from Hergosan, Italian handcrafted pasta from Pastificio Gaetarelli, and Spanish Carabineros Scarlet Shrimp XL. Customers can enjoy tastings, promotions, and exclusive offers that showcase European craftsmanship. The fair emphasizes freshness, tradition, and indulgence, making Market Place a destination for gourmet experiences this summer.
M&S
Marks & Spencer Hong Kong launches an online exclusive deal on selected soups. Buy four or more jars — including favorites like Lobster Bisque, Calabrian Mushroom & Truffle, Golden Butternut Squash & Sage, and Rich Italian Tomato & Basil — to save 15%. Stock up now for comforting flavors and extra value.
