As Asia’s leading O+O (Offline plus Online) health and beauty retailer, Watsons has been striving for innovations and promoting sustainability to provide the most convenient consumer journey through a seamless connection of offline plus online (O+O). Watsons provides diversified health and beauty products, as well as personalized services by professional teams. Recently, Watsons Flagship Store on Yun Ping Road revamped with a new look, integrating different zones on beauty & colour, sustainable choices and well-being to meet customer needs, building as the largest one-stop O+O personalized lifestyle hub in Hong Kong.
Samuel LEE, Managing Director of Watsons Hong Kong said, “Yun Ping Road flagship store is the largest Watsons branch in Hong Kong, it sets new standard for O+O retail by the synergy of diversified health & beauty product choices, service from the professional team with cutting-edge technology. Watsons actively promotes sustainable products, and joins forces with various partners to offer personalized healthcare solutions to customers. We hope our customers can Look Good, Do Good, Feel Great inside out!”
3 Experience Zones Integrated with Interactive Technology for Personalized Service
Spanning over 3 storeys and covering an area of over 8,000 sq. ft., the modest and glamorous Watsons Yun Ping Road Flagship Store has 3 experience zones, taking care of customers with any skin types, constitutions and interests, offering a refreshing inside out experience with the new attitude to life.
The Beauty Zone on the ground floor offers a wide range of high-quality global beauty brands, with the O+O service by professional beauty artists, customers can try on the Foundation Finder, an AI foundation matching program to seek your best foundation, which is definitely the paradise for beauty lovers!
On the same floor, you can also find the local-first Naturals by Watsons Refill Station in the Sustainable Choices Zone, which offers nature lovers sustainable products and packaging choices to fit your green lifestyle.
Besides, the Well-being Zone on the second floor brings personalized O+O healthcare services and products, while Watsons Professional Team, which consists of registered pharmacists, dieticians, Chinese medicine practitioners, providing health advice to customers. The zone even provides orthodontic care service, as an all-round back-up for your life, you can enjoy high-quality healthcare experience from head to toe at Watsons.
Apart from that, Watsons Professional Team also includes health advisor and beauty artist, the team serves customers with professional and personalized advices via an O+O model. The new flagship store offers over 8,000 exciting products from over 900 health and beauty brands.
All-round O+O Beauty Zone Integrates Professional Consultant Services with Smart Trendy Experience
The Beauty Zone located on the ground floor gathers various popular beauty brands, including Korean brands in Watsons K-Beauty Land and professional beauty tools from Watsons own brand. The new make-up studio can serve 6 customers at the same time with tuneable lighting for the day and night style makeup. Watsons beauty artists provide makeup tutorials, simple eye makeup or Korean style eyebrow shaping service with personalized tips for customers through the O+O channels.
Customers could experience face analysis and match the best foundation in the artificial intelligence powered Foundation Finder via the upgraded Watsons mobile app, as well as getting instant consultancy service from professional beauty artists through the app.
Local-first Naturals by Watsons Refill Station to Drive Sustainability
Watsons has been actively promoting sustainability, offering nearly 30 brands of sustainable products, including Clean Beauty natural vegan personal care products, at Watsons’ O+O channels. Customers have more choices on sustainable products and packaging. As the own brand of Watsons, Naturals by Watsons products are made of organic raw ingredients from all over the world with 100% vegan certified. To encourage customers to promote green living together, Watsons introduces the first ever Naturals by Watsons Refill Station, offering eco-refills for 6 best-selling products. Customers could bring their own containers or use the eco-refills at store, which use up to 58% less plastic than a regular plastic bottle to reduce plastic waste and co-create a greener future.
