Hong Kong Tramways Limited (Tramways) and Otsuka Pharmaceutical (HK) Limited are excited to announce the launch of the first brand naming tram “Tokkyū PS“, which will kick off a series of summer celebration activities for Pocari Sweat’s 40th anniversary in Hong Kong. Varying from the commonly-seen tram body advertisements, “Tokkyū PS” wishes to bring passengers an interesting and interactive brand experience while on board a dynamic “Ding Ding” journey.
“Tokkyū PS” showcases the out-of-box brand spirit of Pocari Sweat by transforming the #88 air-conditioned tram into a “Pocari Sweat Mobile Lab”. When passengers board this tram, they will feel like getting in a time tunnel by savoring the history of Pocari Sweat product development in Hong Kong. Over the past 40 years, Pocari Sweat keeps advancing its products in terms of product research and development with a key purpose: enabling the public to have easy access to water and electrolyte replenishment at any time so that every individual can unleash their POWER OF SWEAT to the full extent but flourish in water at the same time!
While enjoying a cool ride on the “Tokkyū PS”, passengers can get some useful “tips” about human body’s water and electrolyte absorption and retention rate displayed inside the tram cabin. This extraordinary tram ride will also provide passengers with a special online and offline experience. By scanning the QR code at the seat backs, passengers will be able to get a touch of the particular POWER OF SWEAT of COLLAR, the endorser of Pocari Sweat in Hong Kong, and through which to inspire every individual to advance their journey with their own POWER OF SWEAT for chasing their dreams. Several photo spots will also be set up inside the tram cabin for passengers to photograph a memorable moment on the unique “Tokkyū PS” and share the joy on their feed.
Pocari Sweat highly appreciates the dedication of the tram frontline teammates who are on duty during the scorching summer season and especially provides Pocari Sweat for free to them so that they will be able to maintain the body fluid and electrolytes at a sufficient state anytime and anywhere. Pocari Sweat wishes every tram frontline teammate to stay agile and fueled, and they will continue to create comfortable and safe journeys for passengers every day.
