It’s time to make waves and nautical nonsense with this new collection of completely plastic-free products! From a tropical body balm to fruity bath fizzers – this collection will help customers turn the tide and help keep oceans clean.
Hot on the heels of the SpongeBob SquarePants takeover of the Lush Kitchen Box, Lush is excited to announce that there are more products in the SpongeBob SquarePants collection launching on 30th June 2023. Renowned for innovating packaging-free cosmetic items — such as bath bombs, shampoo bars and solid bar soap — the whole collection is designed to encourage shoppers to consider the sea and choose plastic-free!
In support of Paramount’s SpongeBob SquarePants: Operation Sea Change campaign, a global ocean conservation and sustainability initiative, which kicked off last year, Lush is thrilled to have been able to co-create a range of six new, fun and immersive products across bath, shower and skin care to ensure multiple steps of your body care routine are covered.
“Partnering with Lush on creative, fun and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,” says Veronica Hart, Executive Vice President, Global Franchise Planning and Consumer Products Marketing, Paramount Consumer Products & Experiences. “The vibrant world of SpongeBob SquarePants lends itself perfectly to the colourful world of Lush, and we’re so excited to work together to bring awareness to this issue.”
Findings from Mintel(1) show that plastic pollution remains one of the top three concerns for consumers when it comes to environmental issues in the last two years. Lush has always championed solid products that require no plastic packaging. Mo Constantine (Lush Co-Founder & Inventor) invented many mainstream products we see across the cosmetics industry today, such as the shampoo bar in 1987 and bath bomb in 1989. Lush also revolutionised the humble bar of soap by innovating a hand pouring method in the 1980s that’s completely animal fat free. Over the years, Lush has consistently promoted hand-washing with bar soap (palm free, of course), both because of a belief that it is better for the environment than liquid hand wash in unrecyclable plastic pumps and also because it is a tried and tested route to the best hygiene. Today, 60% of Lush’s sales are entirely packaging-free. So, whether you’re taking your first step away from the pump or whether you’re motivated to move over to a fully plastic-free routine – Lush has you covered.
