Aveda, the high-performance hair care brand with a mission of care, today celebrates the first anniversary of announcing its portfolio of 100% vegan formulas by supporting the nonprofit and global movement, Veganuary. As a proud beauty supporter of Veganuary, Aveda will help build the momentum of veganism worldwide by raising awareness of the positive effects a plant-based lifestyle can have on the health of the planet.
Veganuary is both a nonprofit organization and an annual movement which encourages participants to try a plant-based diet for 31 days during the month of January. Founded in 2014, Veganuary’s mission is to support and inspire people to try a vegan diet by providing education on the environmental impact and personal wellbeing, as well as promoting and sharing recipes. Last year, Veganuary saw a 28% increase in global participants (vs. 2020), with more than 500,000 people taking on the challenge worldwide.
Aveda’s Global Brand President Barbara De Laere said, “Aveda was founded on an environmental mission, and every year we set a number of goals to help us lessen our impact on the planet. Though our use of animal ingredients was very limited previously (namely beeswax), transitioning to 100% vegan last January was important to us because we want to make the choice easier for consumers. Choosing vegan, whether dietary or lifestyle, is one way an individual can lower their carbon footprint. We are thrilled to partner with Veganuary this year, as we believe that it is one of the most effective ways to understand our individual impact and remind us to examine our everyday items — beyond what’s on our plate — and what they’re made from.”
ABOUT AVEDA
Founded in 1978 as a cruelty-free brand with a mission to care for the world, Aveda creates vegan, high-performance hair, skin and body formulas for beauty professionals and consumers, all with sustainability at heart. Aveda innovates in botanical technologies and green chemistry, combining the principles of modern science and Ayurveda, the ancient healing art of India.Aveda’s hair care is 90% naturally-derived2 and features iconic aromas from pure flower and plant essences. Aveda’s high- performance franchises, Invati AdvancedTM, NutriplenishTM and Botanical RepairTM have each won dozens of awards for innovation, performance and sustainability, and the brand was awarded the 2021 CEW Sustainability Excellence Award, which reflects the highest standards of sustainability values in the beauty industry.
