“A sip of tea, a taste of jazz.”
Founded in 2020, Hiu Cha is a Hong Kong tea business that merges Chinese traditional culture with a fancy, high-end lifestyle. For female entrepreneur and founder Hiu Suet Tse, jazz represents freedom, improvisation and also the beauty of art, aspects that she wants to incorporate into the Hiu Cha brand.
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Read more: Ritzy Chat: Hiu Suet Tse, Founder of Hiu Cha
“Hiu Cha represents my thought of the meaning of life – that you should treat yourself well and have the bravery and positivity to face the challenges of life. That’s really important.”
Showcasing fashionable, trendy packaging and fun collaborations with other niche brands, Hiu Cha has come a long way since its founding – even a pandemic could not stop it from flourishing. Hiu Suet hopes that when people shop at Hiu Cha, tea is no longer an old school culture, but instead something new, something modern and innovative.
“When someone picks up Hiu Cha’s products, I want them to have an experience. I want our products to give people a taste of art – the texture, the joy of visuals from their designs. And, when you make yourself a cup of premium tea by Hiu Cha, you can smell the aroma and nothing can compare.”
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Hiu Suet, an actress who majored in Philosophy and minored in Film Studies in school, finds inspiration for her brand through her life experiences. She was also brought up in a family which ran a tea business, hence her knowledge and initial interest in the industry.
As for teas, Hiu Suet recommends oolong tea, especially Tieguanyin (Iron goddess) and Dahongpao Rock Tea, which she shares are her favourite types.
“Tieguanyin (Iron goddess) offers an orchid aroma, a ladylike, very gentle and soft tone. You can feel the aroma in and out when you breathe through your mouth. I always start my day with this tea.”
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Looking forward, Hiu Suet hopes to expand the Hiu Cha brand globally, offering a new and fresh way for western countries to experience Chinese tea culture. Locally, Hiu Cha will be doing more collaborations with Hong Kong brands, F&B concepts and hotels.
