Sarah Zhuang grew up with a family that had been in the jewellery business for as long as she could remember. Naturally, she took over the family business when her mother retired, but found her own style and designs at odds with the image of the family brand. So, she decided to start her own business: Sarah Zhuang Jewellery. Since then, she has used her brand to celebrate womanhood and all the joys that come with it. She talks to Ritzy about owning her own label and her hopes for the future.
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1) Can you tell us more about yourself and your background?
I grew up in a family that’s been in the jewellery business for over two decades. After my mother retired, my sister and I took over the family business. She was in charge of business operations whereas I was in charge of marketing and design. When I launched three to four collections at the time, I realised there was a big mismatch between my designs and the brand image of our family business, which was more traditional and mature. So in 2017, I finally decided to launch my own jewellery brand to really express my design philosophy.
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2) What inspired you to start Sarah Zhuang Jewellery?
Sarah Zhuang Jewellery is a brand that celebrates modern womanhood, and each collection personifies a unique trait of modern women. We specialise in versatile jewellery that can be transformed into multiple styles to suit women’s busy lifestyles.
3) What is something you wish you knew before starting your own business?
Finding a mentor. It’s always a good idea to reach out to people who have experience in the industry, ask questions, take notes and learn. Another thing is to network. In the past, I spent too much time just focusing on designs. Now I realise how important it is to expand your network, develop relationships and find collaboration opportunities.
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4) What are your business and personal goals for 2022?
I am currently working on a genderless fashion jewellery brand which is very different from Sarah Zhuang Jewellery. It’s a really exciting new project and I’ve been having so much fun exploring my creativity with statement jewellery pieces. As for personal goals, I hope to keep up my current workout routine and improve my health for the rest of 2022.
5) How do you make yourself happy and ritzy in life?
Spend quality time with loved ones, learn new things and most importantly, exercise regularly. When you feel good about yourself, there’s no reason to not be happy!
