This week we chatted with Joei Lau, founder of MindBeauty, Hong Kong’s leading beauty & wellness booking platform. She is here to share with us what inspired her to start MindBeauty with her finance, design and art communication backgrounds in Hong Kong and Japan. She talked to us about her biggest milestones to give busy Hong Kongers an easier life for beauty routines, as well as her top tips to keep a happy and ritzy life.
1) Can you tell us more about yourself and your background ?
I was born in Hong Kong and have been based in Tokyo, Japan since 1995. I started off my career in finance in Hong Kong but afterward pursued my master degree in design and art communication in Japan. Since then I love not only the fresh mix of colours and designs, but also start to notice how we can craft our life with beautiful palettes and good works.
2) What inspires you to start MindBeauty?
I’ve been accustomed to using many amazing booking apps to complete all my bookings during my stay in Tokyo, from restaurants, hair salons to spa. Whenever I come back to Hong Kong, I can see the needs and even feel frustrated by how difficult the process was. I truly believe MindBeauty can make Hong Kongor an easier life of beauty routine through technology and inspiration. MindBeauty is inspired by the core philosophy behind the Japanese hospitality style called “Omotenashi”, which is all about offering services beyond customers’ expectations and making them feel at home.
3) Is there an achievement or contribution that you are most proud of?
Something that I am proud of is that I have been able to share my creative contributions in multiple industries by following my passion, from finance to beauty and tech. I see it as sort of a culmination point. I’d say I have a multitude of interests and backgrounds, and MindBeauty is a place where my passion for different diversity of “beauty” and commerce merged into one.
4) Are there any goals you are planning to reach?
MindBeauty’s goal has always been to give busy Hong Kongers an easier life for beauty routines, inspire and embrace their beauty from the inside out. Recently, we have revamp our web and mobile-based platform, as well as an all-round booking management application for merchants. Post-COVID, we continuously work hard to make MindBeauty a leading booking platform and community for the industry, connecting consumers, beauty and wellness businesses through online and offline solutions.
5) How do you make yourself happy and ritzy in life?
The simple appreciation in every little aspect of life and people’s surroundings is what keeps me happy.
Ritzy Chat
There is a story behind every successful woman. Every week, we catch up and chat with incredible women doing incredible things shaping Hong Kong.
