Sephora launches its first-ever campaign focussed on hair, titled Better Hair Club. The inaugural hair campaign puts a spotlight on an oft-forgotten aspect of diversity in the beauty industry, and calls to focus inclusivity beyond just skin colour and body shapes. Conversations on hair care and scalp care have been on the rise with an increasing number of Sephora’s customers looking to recreate the salon experience at home and turning to DIY solutions in their daily lives.
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Sephora has found that the top three hair-related concerns of Sephora’s customers are irritated scalp, dry and damaged hair, and hair breakage. With these three concerns as a starting point, the Better Hair Clubc ampaign was brought to life.
As the world’s most-loved beauty retailer, Sephora endeavors to be on the forefront of these conversations through the Better Hair Clubcampaign. Beyond hair types and textures, the talents selected for the campaign have lifestyles that require them to show their tresses extra tender loving care; including an individual who has to wear a headgear for religious reasons. These talents demonstrate that no matter what your hair type or texture is, all are welcome and all unique hair needs are catered to at Sephora.
About Sephora
Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.
